This one goes out to our stylists based in the U.S.A.—Happy almost-Independence Day! Here at Babe, we’re donning our brightest of reds, bluest of blues, and most brilliant of whites, and gearing up to celebrate the 4th with a slice of meat and some sparklers. But before we do that, we want to share some more practical tips that can bring the festivities from the backyard to the salon, and fill your pockets with a little bit of green, while you’re at it.
Install single red, white (platinum), and blue extensions
Take a page from our trade show events and install individual flag-colored strands for $5 a piece. It’s a fun way for clients of all ages to participate in the holiday, and it’s a simple way to generate some extra cash in your salon. Plus, it’ll introduce more of your clients to Babe hair extensions, and potentially pave the way to more thorough transformations later.
Style newly cut ‘dos in traditional American hairstyles.
Top off your typical services with a complimentary style, or offer these styles as a distinct service for a limited time. You can give clients the choice of various all-American hairdos, like the Gibson Girl, Marcel waves, pompadours, and (our favorite) victory rolls. The time expense will be well-worth it when your clients share their enthusiasm with all their friends.
Bring in some ice cream for your clients to snack on.
If there’s one thing we learned in college, it’s that people will gather around the prospect of free food. Wrangle in your tardy or ambivalent clients by tempting them with this small but delicious added perk—for a limited time, only! The great thing is that you can make your own at relatively little cost, so this tactic can work in lieu of a sale.
Simulate a block party
Part of the beauty of the 4th of July is getting together with large groups of people—sometimes your entire neighborhood—and throwing an old-fashioned soirée. Take all the tips mentioned above and combine them into a spectacular 4th of July event, then invite your friends and family to stop in for some strands and styles of their own. You could even partner up with other local businesses (like the restaurant down the street or the bakery next door) to offer a wider range of products and services, then charge admission per person at the door. Make it an event that you and your clients will remember fondly, or a recurring thing that they look forward to every year!
Tried one of these tips? Let us know how it went in the comments below!