Promoting Babe Lash for the Holidays

Long, sultry lashes will be all the rage this holiday season, and Babe Lash is here to get you and your clients ready for them. Between the Serum, the Mascaras, and the Liquid Eyeliner, Babe Lash products will give your client their dream lashes. But how do you get your clients to buy in? Here are some tips for selling these beauties in your salon this season.

Share the Testimonials
We constantly seek user feedback to improve our products and to publish alongside our promotional materials. You can find some of the resulting testimonials on our Before & Afters page. Print these out, then add your own clients’ testimonies to the list. And, of course, don’t forget to share that feedback on social media, too–and to tag @babe_lash in the process!

 

Display the Products
Another great way to promote Babe Lash in your salon is to feature the product on your shelves or directly on your salon counter. The packaging is sleek and stylish, if we do say so ourselves. Plus, each package comes with a small informational pamphlet which you can remove and prop up nearby the products–somewhere within arm’s length of the client so they can easily reach it.

 

Use the Products
The best evidence of a product’s success is the kind a client can see firsthand. Show them what it looks like to use Babe Lash for more than 4 weeks, or even how to apply it using yourself as a model. They’re more likely to invest in the product if they see results beforehand, and there’s something extra appealing about the things your stylist personally uses.

 

Display the Tote
This November-December, Babe Lash is offering a free clutch with purchase of Eyeliner, Serum and Mascara. The clutch in particular is a pretty little attention-grabbing item that can be resold for additional profit in your salon (if you aren’t tempted to keep it for yourself!). You can also carry the clutch with you like a moving advertisement.

 

Give Babe Lash as a Gift
When it comes to your most dedicated clients, consider rewarding them with a special holiday gift of Babe Lash Serum or Fiber Mascara. They’ll appreciate the gesture–which is a win in itself–but they’ll also likely try the product out and discover its transformative potential. It’s only a matter of time until they come back to replace their empty tubes.

 

Do you sell Babe Lash in your salon? If so, share a picture of your inventory or display on social media with the hashtag #BabeLash. We love to see how you arrange our products in your space, and with your seasonal decorations!

 

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How To Make Money on Halloween

Halloween is among our favorite times of year, because we can dress outlandishly and totally get away with it! It’s also a great opportunity to attract some extra business, and we have some tips to help you do just that.

Decorate
Seems simple, right? Most of us like to decorate our spaces for purely personal enjoyment, but it’s also great for entertaining clients and giving them a break from the same-old same-old. Plus, it can draw the attention of would-be clients who would’ve walked right past your storefront otherwise. One decoration staple we like around Halloween is a “Cousin Itt” hair extension holder (try it with a Styrofoam Mannequin Head)!

 

Dress Up
Complement your decorations with elaborate costumes. Remember that you still need to get your work done safely, so don’t incorporate anything that obstructs your sight or your hands. The hair, of course, will be the most important part. Use hair extensions to create your look, so you can show your clients what can be achieved with this versatile product.

 

Feature a Sale
Sales help to get people into your chair–particularly those that you may not have seen in awhile. Just make sure that your selected sale is compelling enough to actually do the job. Consider something thematically appropriate, like discounted funky colors for Halloween makeovers, or complimentary styles with a cut and color. You can make the sale extra engaging by creating a social media challenge or event beforehand that requires your followers to uncover the sale details amongst your other content. That way you have them looking through your entire feed as you build excitement and anticipation for the sale!

 

Host a Soirée
For those of you who have the space and the resources, a Halloween party is a really fun way to bring business into your salon. In addition to your regular services, provide your customers with snacks, face painting, nail design, discounted single extension strands, and maybe even a costume contest or raffle where the winner receives a hair extension installation free of labor cost (that is, paying just for the hair extensions themselves).

 

Gauge Interest
If you enjoy this Halloween experience and decide you want to stage similar events for other holidays, be sure to ask your clients whether they’d be up for that, too! You can even create a preemptive contact list that indicates which clients you should notify in advance for future happenings. Give it a cute name, like the “Hair Fair” or “Babe Brigade”, and send out periodic updates and correspondence to keep the participants engaged. You may find that some customers become so involved that they help you to organize future events in exchange for exclusive perks!

 

What are you doing in your salon this Halloween? Are you including Babe in your costume? Tell us all the details in the comments below!

 

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Marketing with Your Starter Kit

We’re currently featuring our new and improved Babe Starter Kits on the Babe website, promotion list, and social media, and we couldn’t be more pleased! The combination of new and classic tools, hair extension strands, and educational materials makes these kits the perfect introduction to a vital hair extension practice. But did you know Babe’s Starter Kits can also be used to help you with your marketing efforts? With everything included, you’ll find all the details you need to flaunt your business anywhere you go. Here’s how!

Attention-Grabbing
Want to let more of your existing clients know about your extension services without sounding too sales-y? Leave your Starter Kit on display in your salon area, perhaps alongside some of our other Marketing Materials, and let it do the talking for you.

 

Travel-Ready
With the new, cute, grab-able carrying case, you’ll be able to tote your kit around with you to off-site appointments and events–advertising your business along the way . Get ready to field more questions about Babe Hair and your hair extension practice!

 

Complete with a Color Ring
The Babe Color Ring is a stellar promotional tool. It features every hair extension shade that we offer, and shows off the superior quality of our 100% Human Remy locks. So clients are able to see and experience the hair before making an investment. A Color Ring is included in each one of our Start Kits, so you can bring your samples with you everywhere!

 

Install-Ready
Each of our Starter Kits contains all of the tools you need to perform an installation in the given method. That means, as long as you have the kit with you, you’ll be able to demonstrate (or, if you packed sufficient hair, perform) an installation anywhere. Show potential clients how simple it is to install and remove an I-Tip extension, or how safe it is to work with Fusion. You can take the evidence to them, instead of waiting for them to come to you.

 

Card-Friendly
While Babe Starter Kits don’t come pre-packed with business cards, they’re a great way for you to carry your business cards around. Once you’ve answered questions, shown your samples, and completed your demonstrations, be sure to seal the deal by distributing your salon information. You may even choose to store a sign-up sheet inside your Starter Kit, too, so that you can collect email addresses for future follow-up.

 

Get your hands on one of our updated Starter Kits and receive 50% off Online Education! You can find them at your local distributor today.

 

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Business Tips for the 4th of July

This one goes out to our stylists based in the U.S.A.—Happy almost-Independence Day! Here at Babe, we’re donning our brightest of reds, bluest of blues, and most brilliant of whites, and gearing up to celebrate the 4th with a slice of meat and some sparklers. But before we do that, we want to share some more practical tips that can bring the festivities from the backyard to the salon, and fill your pockets with a little bit of green, while you’re at it.

Install single red, white (platinum), and blue extensions
Take a page from our trade show events and install individual flag-colored strands for $5 a piece. It’s a fun way for clients of all ages to participate in the holiday, and it’s a simple way to generate some extra cash in your salon. Plus, it’ll introduce more of your clients to Babe hair extensions, and potentially pave the way to more thorough transformations later.

Style newly cut ‘dos in traditional American hairstyles.
Top off your typical services with a complimentary style, or offer these styles as a distinct service for a limited time. You can give clients the choice of various all-American hairdos, like the Gibson Girl, Marcel waves, pompadours, and (our favorite) victory rolls. The time expense will be well-worth it when your clients share their enthusiasm with all their friends.

Bring in some ice cream for your clients to snack on.
If there’s one thing we learned in college, it’s that people will gather around the prospect of free food. Wrangle in your tardy or ambivalent clients by tempting them with this small but delicious added perk—for a limited time, only! The great thing is that you can make your own at relatively little cost, so this tactic can work in lieu of a sale.

Simulate a block party
Part of the beauty of the 4th of July is getting together with large groups of people—sometimes your entire neighborhood—and throwing an old-fashioned soirée. Take all the tips mentioned above and combine them into a spectacular 4th of July event, then invite your friends and family to stop in for some strands and styles of their own. You could even partner up with other local businesses (like the restaurant down the street or the bakery next door) to offer a wider range of products and services, then charge admission per person at the door. Make it an event that you and your clients will remember fondly, or a recurring thing that they look forward to every year!

Tried one of these tips? Let us know how it went in the comments below!

 

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Time-Saving Tips for Extension Appointments

Professional hair extension installations can involve long and arduous work, but throughout the years, we’ve done our best to provide stylists with simple and effective hacks to make the process both easier and faster. Today, we’re going to catch you up on all the new ways you can make your installations faster, simpler, and all-around better! Let’s get started…

For All Methods

Quick Pick Hair Parter
This little tool is an oldie but a goodie, and is designed to replace your rattail comb. The Quick Pick Hair Parter rests on the finger of your choice (most stylists choose the pinky!), swooping easily through hair to establish clean and easy parts for perfect installations. The Quick Pick Hair Parter is always at the ready. And as of last year, we offer our Quick Pick Hair Parter in two sizes—(S/M) Regular and (M/L) Medium—for maximum comfort and convenience.

Hair Extension Organizer
Gone are the days of messy, annoying piles of strands during installation—the Hair Extension Organizer allows you to keep all those packs of hair tidy and organized from beginning to end! Best of all, the accompanying Hair Organizer Stand allows you to set up the Hair Extension Organizer in whatever location you want!

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For Tape-In

Styrofoam Mannequin Head
Tape-In installations are pretty speedy affairs, but re-installations are an entirely different story. Make the process quick and easy by introducing the Styrofoam Mannequin Head to your routine! It lets you keep track of your Tape-In placement throughout the removal, cleansing, and re-taping steps by pinning wefts to the corresponding area of the mannequin head. This will save you both time and hassle in the long run!

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For Fusion

Fusion Cutter
The Fusion Cutter streamlines your Fusion customization process by making it easier than ever to cleanly and safely snip the bonds on fusion extensions without the bond flying out of your hands! That’s one less thing to pick up, and one less detail to worry about.

Fusion Go Belt
Our newest hair extension tool is a wearable holster in which you can store your hot Melting Connector, protecting your skin and clothes from the device’s heat! Instead of setting the Melting Connector down after every single use, dock it in the Fusion Go Belt and walk around with it literally sitting on your side for easy access. The heat-free silicone insulation will keep you safe, while the holster will keep you mobile. No hands, no heat, no hassle!

Visit our Product Shelves to learn more about these time-saving gadgets, then visit your local distributor to see them for yourself! Before long, you’ll wonder how you ever managed your installations without them.

 

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Making the Most of Your Distributor

Distributors are to Babe what agents are to Hollywood starlets—they help make Babe the extensions powerhouse that it is. We love our distributors, and we’re sure you do, too (not least because they provide you with your Babe fix!), but are you sure that you’re making the most of their products and services? If your usual interaction with them involves stepping into the store, purchasing an item or two, and then going on your way, then we think not! Today, we’re going to talk about some of the ways you can utilize your distributor to the fullest.

Promotions
Firstly, distributors aren’t just the storehouses for all the professional beauty products you can’t do without—they’re also the keepers of the discounts you really ought to have. Our distributors feature Babe and Babe Lash bi-monthly promotions, offering everything from marked-down hair extensions and tools to buy-one-get-one deals on lash-enhancing products. This month, they’re selling Flat-Tip at 15% off. And we know they have promotions for their other beauty brands, too.

Professional Support
Have a question about a product, or need a second opinion about a beauty-related decision? Call up your local distributor. Distributors are versed in the A-Zs of the products they carry, and they’re invested in your salon’s success (more clients for you = more business for them). Get their input and give them feedback within the same session—it’s a win-win for everyone!

Networking
Another thing about distributors is that they interact with a lot of other beauty industry professionals. Their staff knows stylists of varied specialties, beauty salesmen, human resource and marketing specialists from your favorite brands, and maybe even a founder or two. At Babe, we make a point of being on close terms with our distributors. Our CEO will visit them himself on occasion. So never underestimate who your distributor might know!

Continued Education
Many distributors are beginning to leverage their industry insight and valuable connections by including ongoing education in their menu of services. You can sign up for classes on highlighting, Brazilian blowouts, spray tanning, and now hair extensions! Babe is teaming up with some of our particularly education-minded distributors to bring you Babe intro classes and access to other events. Learn more about Babe events—including dealer classes—by visiting our Events page!

Visit your local distributor today to see how they can enrich your career, and pick up some Flat-Tip while you’re there! Our promotion ends at the end of June 2017.

 

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Products to Prep for Summer

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Summer is just around the corner, and we can just about smell the barbecues, beaches, and outdoor brunches already! Of course, it’s not all fun and food in the coming months—sun and heat-related hair damage is no joke, and you should be preparing your salon now to cater to the needs of your vacation-bound clients. So what should you have up and ready by the time June 21st rolls around? Read on to find out!

Heat-friendly after care products
Set your clients up with some after care products that style hair to perfection while protecting it from heat and UV radiation. This can include SPF-infused texturizing sprays and styling creams, or simply good, old-fashioned heat protectants. Make sure to put these products in a place of prominence so your clients can see them, and don’t be afraid to recommend them at the end of an appointment!

Dry Shampoo
Outdoor activities and additional summer sweatiness are, unfortunately, no excuse to over-wash hair extensions. Let your clients know that they can achieve the same level of cleanliness without the additional showers by incorporating some Dry Shampoo into their routine. Babe’s proprietary Dry Spray Shampoo is formulated to work perfectly with hair extensions, replacing every other shower and leaving a divine vanilla scent in its wake.

Fusion Go Belt
Chances are that your salon is hot enough in the summertime. Keep any additional heat from Babe’s Fusion Melting Connector contained using our brand-new Fusion Go Belt—a wearable, heat-resistant pouch that holds your activated Melting Connector safely and securely as you work. The best part is that the Fusion Go Belt enables you to move easily around your workspace, without needing to set down or reach around for your Melting Connector after every Fusion strand. Talk about liberating!

Blonde, funky, and pastel colors
Summer is a time when many clients want to try out lighter, bolder, and generally more playful hair colors, with hair extensions and mixed color alike. Give the people what they want by stocking up on blonde, vibrant, and pastel formulas, as well as blonde and funky hair extensions. We find that extension color #60 (Patsy) works as a great base for color makeovers. Seeing as it’s our lightest neutral shade, it readily absorbs any pigment added to it, without distorting the tone of the formulation.

Instant Hair
When you’re going from school to work to beach to bungalow and back again, flexibility is absolutely key. Clients may not want to commit to high-maintenance, semi-permanent extension methods when they’re gearing up for an eventful summer—especially since we don’t advise mixing professional methods and salt/chlorine water. Instant Hair is a simple compromise: it allows clients to enjoy the beautiful effect of semi-permanent hair extensions, without the sometimes limiting after care that accompanies it. All they have to do is take the extensions off before jumping into the water.

Flat-Tip
As far as semi-permanent extension methods go, we mentioned just recently that Flat-Tip is a great choice for summertime because of its forgiving installation/correction technique, its hat-compatibility, and it’s blow-in-the-breeze mobility. It’s also currently on sale at your local Babe distributor! Pay them a visit today and pick up some Flat-Tip extensions for 15% off—this May-June, only.

Marketing Materials
Finally, if you don’t have Babe Marketing Materials donning your salon walls, shelves, and mirrors already, now is the time to get with the program. They’re a fast and painless way to advertise your hair extension services to all of the clients who step foot in your space. And since summer tends to bring in a lot of new customers looking for hair transformations, it’s the perfect time to introduce them to Babe.

How are you prepping for summer in your salon? Let us know in the comments below!

 

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Graduation Season

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Right now in the U.S., Pomp and Circumstance is playing on repeat. Students are packing their bags, putting away their textbooks, and donning their graduation gowns for a brisk march and a long ceremony that’ll initiate them into the next phase of their life as adults. It’s an interesting and overwhelming time, and stylists, as always, are there to make sure it’s beautiful, too. Whether it’s styling for the graduation itself or giving a young person an all-new look to commemorate their new life, graduation season presents a number of opportunities for growth and activity in your salon. So what should you do to seize them?

Schedule a targeted sale.
Offering graduating seniors a discount on hair services and/or aftercare products is a sure-fire way to attract new customers to your salon. A little attention and recognition can go a long way towards validating a client and fostering a positive relationship with them, so make it clear that you acknowledge their achievements and want to celebrate with them in the form of a well-placed sale!

Feature graduating students in your community.
Another, more personal way to recognize your graduating clients and make your salon a celebratory space is to feature their pictures, stories, and/or style transformations in the salon itself. Ask your clients whether they’d be willing to share these details, and offer them a reward or incentive for doing so! For example, you could select a few and give them full, complimentary makeovers, then show off the before & afters. This works as a promotion tactic, too.

Mentor a young stylist.
One distinct aspect of graduation season is a subtle-yet-persistent energy (sometimes bordering on anxiety) that comes from a whole new generation of young talent looking for something new to fill their time and bank accounts. Bring this energy and talent into your salon by mentoring a recent or soon-to-be grad who’s interested in hair and hair extensions. It’s the best form of training, for you and the student, and it could potentially produce a dedicated employee for your salon in the future.

Go back to school.
When it comes to new lives and new opportunities, it’s not just students who have all the fun. You can always return to school, get more training, or develop your career, too, and Babe has numerous resources to help you do just that. Sign up for a Mastery Tour or dealer class to interact with other top stylists and perfect your craft, or tag along with us to a Trade Show and help install hair extensions as a Babe show stylist. The next phase of your career is just around the corner.

Click here to learn more about Babe events and education opportunities.

 

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How To Ward Off Spring Fever

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Spring is like a siren song. It has an eerie-yet-agreeable way of making you want to jump ship to swim with the dolphins, frolic in the sunshine, or just sit outside with some sparkling water and a Kindle to keep you company. So what’s a busy, committed stylist to do when the urge to drop everything becomes too overwhelming to ignore?

Make the salon your paradise.
You don’t need to deprive yourself of fresh air and sunlight to do your work. If your heart is calling for springtime, bring the springtime into your salon. Open all the blinds, dim the inside lights, crack a window or install an air purifier to freshen up the air (which helps a load with allergies, too!). Then get to the good stuff—light some candles for a dew-like scent, play some gentle, upbeat music, and fill the space with flowers, which is sure to have you smiling ear-to-ear in no time.

Give yourself a fresh start.
Maybe your daily routine has gotten a bit old, or you’ve gotten a little too familiar with your space. That means it’s time to switch things up! Go on a spring cleaning spree, rearrange your salon furniture, update your tools and materials, and give your routine a total makeover. You can do this by streamlining your processes and making them more efficient, by introducing new services, and even by revising your pricing—something you should absolutely do now and then to account for your added experience and expertise!

Take a holiday.
If you’re still feeling sluggish, trapped, unmotivated, or under the weather, take an actual break. You’re a stylist, not a martyr, and you deserve a vacation just as much as any other dedicated worker. Give yourself permission to stay at home for a couple of days, or plan a trip to the destination of your choice. Sometimes the only remedy to the call of spring is to literally go outside.

Revive your practice.
Maybe you’re dealing with something a little more profound than just spring fever or a little burnout. If you’re feeling tired with your work, unfulfilled by your passion, or limited in your prospects, it may be time to up the ante on your career. Here at Babe, we always offer stylists opportunities for professional development, continued education, and interaction with other stylists from around the country. Catch us at a Mastery Tour class, come see us at a Trade Show, or stop by a dealer event to get started. In time, you could even be invited to events as an instructor or Babe show stylist, elevating your career and expanding your horizons on a regular basis!

Do you have any advice for warding off spring fever? What has worked in your salon? Let us know in the comments below!

 

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The Best Ways to Invest Your Tax Return

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Tax season is awful until you get your tax return check—then it transforms into an opportunity. That little bit of extra income for the month can be saved, spent, or invested. You can apply it to your next vacation or to your ongoing education. Here at Babe, we like to invest our tax returns in hair extension tools, courses, and professional development. Here’s why you might want to do the same!

Flexibility
Getting some spare cash opens up a world of options that you may not otherwise consider pursuing, and Babe is constantly offering new and exciting avenues for exploration. Look into our Lash Extension products and courses, discover our Babe Lash serum and makeup line, or dive into Fusion Micro Bonding with peace of mind and copious flexibility.

Convenience
Our products are designed to make your job as a stylist easier and more efficient. Shave time off of your installations with the Quick Pick Hair Parter, Hair Organizer, and our method-specific tools, and cut down your re-installation time with the Styrofoam Mannequin Head. Employ our quickest installation method—Tape-In—to achieve a full-head installation in under an hour. We’re here to streamline every aspect of the hair extension process, so investing in our products means unparalleled and ongoing convenience in your salon!

Reputation
Being up-to-date on all of the latest extension techniques and equipped with the newest hair extension methods and devices will make you a stand-out in the hair extension space. A well-stocked hair extension closet and well-maintained hair extension tools will indicate that you are a professional who is prepared for any extension job that comes your way. Investing in Babe’s products and services equals more human and manufactured capital in your salon, and more trust/respect from your clients and recognition from your peers. A good reputation is vital for a sustainable business, and it’ll help you to leverage your skills and increase your income.

Return on Investment
Ultimately, Babe tools and services enable you to generate more income in your salon, and to do so evermore quickly and easily. Well-made tools that last through many years of installations cost relatively little per use, but help to generate significantly more revenue. Tools that help to cut down on installation time allow you to earn more per hour, and to fit more installations into your schedule. And our top-notch hair extensions keep your clients coming back for move-up after move-up, so you can earn reliably and continuously throughout.

Ready to get started? Visit your local distributor today or sign up for an online or in-person education course.

 

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