Business Tips for the 4th of July

This one goes out to our stylists based in the U.S.A.—Happy almost-Independence Day! Here at Babe, we’re donning our brightest of reds, bluest of blues, and most brilliant of whites, and gearing up to celebrate the 4th with a slice of meat and some sparklers. But before we do that, we want to share some more practical tips that can bring the festivities from the backyard to the salon, and fill your pockets with a little bit of green, while you’re at it.

Install single red, white (platinum), and blue extensions
Take a page from our trade show events and install individual flag-colored strands for $5 a piece. It’s a fun way for clients of all ages to participate in the holiday, and it’s a simple way to generate some extra cash in your salon. Plus, it’ll introduce more of your clients to Babe hair extensions, and potentially pave the way to more thorough transformations later.

Style newly cut ‘dos in traditional American hairstyles.
Top off your typical services with a complimentary style, or offer these styles as a distinct service for a limited time. You can give clients the choice of various all-American hairdos, like the Gibson Girl, Marcel waves, pompadours, and (our favorite) victory rolls. The time expense will be well-worth it when your clients share their enthusiasm with all their friends.

Bring in some ice cream for your clients to snack on.
If there’s one thing we learned in college, it’s that people will gather around the prospect of free food. Wrangle in your tardy or ambivalent clients by tempting them with this small but delicious added perk—for a limited time, only! The great thing is that you can make your own at relatively little cost, so this tactic can work in lieu of a sale.

Simulate a block party
Part of the beauty of the 4th of July is getting together with large groups of people—sometimes your entire neighborhood—and throwing an old-fashioned soirée. Take all the tips mentioned above and combine them into a spectacular 4th of July event, then invite your friends and family to stop in for some strands and styles of their own. You could even partner up with other local businesses (like the restaurant down the street or the bakery next door) to offer a wider range of products and services, then charge admission per person at the door. Make it an event that you and your clients will remember fondly, or a recurring thing that they look forward to every year!

Tried one of these tips? Let us know how it went in the comments below!

 

Likes(0)Dislikes(0)

Time-Saving Tips for Extension Appointments

Professional hair extension installations can involve long and arduous work, but throughout the years, we’ve done our best to provide stylists with simple and effective hacks to make the process both easier and faster. Today, we’re going to catch you up on all the new ways you can make your installations faster, simpler, and all-around better! Let’s get started…

For All Methods

Quick Pick Hair Parter
This little tool is an oldie but a goodie, and is designed to replace your rattail comb. The Quick Pick Hair Parter rests on the finger of your choice (most stylists choose the pinky!), swooping easily through hair to establish clean and easy parts for perfect installations. The Quick Pick Hair Parter is always at the ready. And as of last year, we offer our Quick Pick Hair Parter in two sizes—(S/M) Regular and (M/L) Medium—for maximum comfort and convenience.

Hair Extension Organizer
Gone are the days of messy, annoying piles of strands during installation—the Hair Extension Organizer allows you to keep all those packs of hair tidy and organized from beginning to end! Best of all, the accompanying Hair Organizer Stand allows you to set up the Hair Extension Organizer in whatever location you want!

____________

For Tape-In

Styrofoam Mannequin Head
Tape-In installations are pretty speedy affairs, but re-installations are an entirely different story. Make the process quick and easy by introducing the Styrofoam Mannequin Head to your routine! It lets you keep track of your Tape-In placement throughout the removal, cleansing, and re-taping steps by pinning wefts to the corresponding area of the mannequin head. This will save you both time and hassle in the long run!

____________

For Fusion

Fusion Cutter
The Fusion Cutter streamlines your Fusion customization process by making it easier than ever to cleanly and safely snip the bonds on fusion extensions without the bond flying out of your hands! That’s one less thing to pick up, and one less detail to worry about.

Fusion Go Belt
Our newest hair extension tool is a wearable holster in which you can store your hot Melting Connector, protecting your skin and clothes from the device’s heat! Instead of setting the Melting Connector down after every single use, dock it in the Fusion Go Belt and walk around with it literally sitting on your side for easy access. The heat-free silicone insulation will keep you safe, while the holster will keep you mobile. No hands, no heat, no hassle!

Visit our Product Shelves to learn more about these time-saving gadgets, then visit your local distributor to see them for yourself! Before long, you’ll wonder how you ever managed your installations without them.

 

Likes(2)Dislikes(0)

Making the Most of Your Distributor

Distributors are to Babe what agents are to Hollywood starlets—they help make Babe the extensions powerhouse that it is. We love our distributors, and we’re sure you do, too (not least because they provide you with your Babe fix!), but are you sure that you’re making the most of their products and services? If your usual interaction with them involves stepping into the store, purchasing an item or two, and then going on your way, then we think not! Today, we’re going to talk about some of the ways you can utilize your distributor to the fullest.

Promotions
Firstly, distributors aren’t just the storehouses for all the professional beauty products you can’t do without—they’re also the keepers of the discounts you really ought to have. Our distributors feature Babe and Babe Lash bi-monthly promotions, offering everything from marked-down hair extensions and tools to buy-one-get-one deals on lash-enhancing products. This month, they’re selling Flat-Tip at 15% off. And we know they have promotions for their other beauty brands, too.

Professional Support
Have a question about a product, or need a second opinion about a beauty-related decision? Call up your local distributor. Distributors are versed in the A-Zs of the products they carry, and they’re invested in your salon’s success (more clients for you = more business for them). Get their input and give them feedback within the same session—it’s a win-win for everyone!

Networking
Another thing about distributors is that they interact with a lot of other beauty industry professionals. Their staff knows stylists of varied specialties, beauty salesmen, human resource and marketing specialists from your favorite brands, and maybe even a founder or two. At Babe, we make a point of being on close terms with our distributors. Our CEO will visit them himself on occasion. So never underestimate who your distributor might know!

Continued Education
Many distributors are beginning to leverage their industry insight and valuable connections by including ongoing education in their menu of services. You can sign up for classes on highlighting, Brazilian blowouts, spray tanning, and now hair extensions! Babe is teaming up with some of our particularly education-minded distributors to bring you Babe intro classes and access to other events. Learn more about Babe events—including dealer classes—by visiting our Events page!

Visit your local distributor today to see how they can enrich your career, and pick up some Flat-Tip while you’re there! Our promotion ends at the end of June 2017.

 

Likes(2)Dislikes(0)

Products to Prep for Summer

Babe_Blog_SummerPrep

Summer is just around the corner, and we can just about smell the barbecues, beaches, and outdoor brunches already! Of course, it’s not all fun and food in the coming months—sun and heat-related hair damage is no joke, and you should be preparing your salon now to cater to the needs of your vacation-bound clients. So what should you have up and ready by the time June 21st rolls around? Read on to find out!

Heat-friendly after care products
Set your clients up with some after care products that style hair to perfection while protecting it from heat and UV radiation. This can include SPF-infused texturizing sprays and styling creams, or simply good, old-fashioned heat protectants. Make sure to put these products in a place of prominence so your clients can see them, and don’t be afraid to recommend them at the end of an appointment!

Dry Shampoo
Outdoor activities and additional summer sweatiness are, unfortunately, no excuse to over-wash hair extensions. Let your clients know that they can achieve the same level of cleanliness without the additional showers by incorporating some Dry Shampoo into their routine. Babe’s proprietary Dry Spray Shampoo is formulated to work perfectly with hair extensions, replacing every other shower and leaving a divine vanilla scent in its wake.

Fusion Go Belt
Chances are that your salon is hot enough in the summertime. Keep any additional heat from Babe’s Fusion Melting Connector contained using our brand-new Fusion Go Belt—a wearable, heat-resistant pouch that holds your activated Melting Connector safely and securely as you work. The best part is that the Fusion Go Belt enables you to move easily around your workspace, without needing to set down or reach around for your Melting Connector after every Fusion strand. Talk about liberating!

Blonde, funky, and pastel colors
Summer is a time when many clients want to try out lighter, bolder, and generally more playful hair colors, with hair extensions and mixed color alike. Give the people what they want by stocking up on blonde, vibrant, and pastel formulas, as well as blonde and funky hair extensions. We find that extension color #60 (Patsy) works as a great base for color makeovers. Seeing as it’s our lightest neutral shade, it readily absorbs any pigment added to it, without distorting the tone of the formulation.

Instant Hair
When you’re going from school to work to beach to bungalow and back again, flexibility is absolutely key. Clients may not want to commit to high-maintenance, semi-permanent extension methods when they’re gearing up for an eventful summer—especially since we don’t advise mixing professional methods and salt/chlorine water. Instant Hair is a simple compromise: it allows clients to enjoy the beautiful effect of semi-permanent hair extensions, without the sometimes limiting after care that accompanies it. All they have to do is take the extensions off before jumping into the water.

Flat-Tip
As far as semi-permanent extension methods go, we mentioned just recently that Flat-Tip is a great choice for summertime because of its forgiving installation/correction technique, its hat-compatibility, and it’s blow-in-the-breeze mobility. It’s also currently on sale at your local Babe distributor! Pay them a visit today and pick up some Flat-Tip extensions for 15% off—this May-June, only.

Marketing Materials
Finally, if you don’t have Babe Marketing Materials donning your salon walls, shelves, and mirrors already, now is the time to get with the program. They’re a fast and painless way to advertise your hair extension services to all of the clients who step foot in your space. And since summer tends to bring in a lot of new customers looking for hair transformations, it’s the perfect time to introduce them to Babe.

How are you prepping for summer in your salon? Let us know in the comments below!

 

Likes(0)Dislikes(0)

Graduation Season

Babe_Blog_Graduation

Right now in the U.S., Pomp and Circumstance is playing on repeat. Students are packing their bags, putting away their textbooks, and donning their graduation gowns for a brisk march and a long ceremony that’ll initiate them into the next phase of their life as adults. It’s an interesting and overwhelming time, and stylists, as always, are there to make sure it’s beautiful, too. Whether it’s styling for the graduation itself or giving a young person an all-new look to commemorate their new life, graduation season presents a number of opportunities for growth and activity in your salon. So what should you do to seize them?

Schedule a targeted sale.
Offering graduating seniors a discount on hair services and/or aftercare products is a sure-fire way to attract new customers to your salon. A little attention and recognition can go a long way towards validating a client and fostering a positive relationship with them, so make it clear that you acknowledge their achievements and want to celebrate with them in the form of a well-placed sale!

Feature graduating students in your community.
Another, more personal way to recognize your graduating clients and make your salon a celebratory space is to feature their pictures, stories, and/or style transformations in the salon itself. Ask your clients whether they’d be willing to share these details, and offer them a reward or incentive for doing so! For example, you could select a few and give them full, complimentary makeovers, then show off the before & afters. This works as a promotion tactic, too.

Mentor a young stylist.
One distinct aspect of graduation season is a subtle-yet-persistent energy (sometimes bordering on anxiety) that comes from a whole new generation of young talent looking for something new to fill their time and bank accounts. Bring this energy and talent into your salon by mentoring a recent or soon-to-be grad who’s interested in hair and hair extensions. It’s the best form of training, for you and the student, and it could potentially produce a dedicated employee for your salon in the future.

Go back to school.
When it comes to new lives and new opportunities, it’s not just students who have all the fun. You can always return to school, get more training, or develop your career, too, and Babe has numerous resources to help you do just that. Sign up for a Mastery Tour or dealer class to interact with other top stylists and perfect your craft, or tag along with us to a Trade Show and help install hair extensions as a Babe show stylist. The next phase of your career is just around the corner.

Click here to learn more about Babe events and education opportunities.

 

Likes(0)Dislikes(0)

How To Ward Off Spring Fever

Babe_Blog_SpringFever

Spring is like a siren song. It has an eerie-yet-agreeable way of making you want to jump ship to swim with the dolphins, frolic in the sunshine, or just sit outside with some sparkling water and a Kindle to keep you company. So what’s a busy, committed stylist to do when the urge to drop everything becomes too overwhelming to ignore?

Make the salon your paradise.
You don’t need to deprive yourself of fresh air and sunlight to do your work. If your heart is calling for springtime, bring the springtime into your salon. Open all the blinds, dim the inside lights, crack a window or install an air purifier to freshen up the air (which helps a load with allergies, too!). Then get to the good stuff—light some candles for a dew-like scent, play some gentle, upbeat music, and fill the space with flowers, which is sure to have you smiling ear-to-ear in no time.

Give yourself a fresh start.
Maybe your daily routine has gotten a bit old, or you’ve gotten a little too familiar with your space. That means it’s time to switch things up! Go on a spring cleaning spree, rearrange your salon furniture, update your tools and materials, and give your routine a total makeover. You can do this by streamlining your processes and making them more efficient, by introducing new services, and even by revising your pricing—something you should absolutely do now and then to account for your added experience and expertise!

Take a holiday.
If you’re still feeling sluggish, trapped, unmotivated, or under the weather, take an actual break. You’re a stylist, not a martyr, and you deserve a vacation just as much as any other dedicated worker. Give yourself permission to stay at home for a couple of days, or plan a trip to the destination of your choice. Sometimes the only remedy to the call of spring is to literally go outside.

Revive your practice.
Maybe you’re dealing with something a little more profound than just spring fever or a little burnout. If you’re feeling tired with your work, unfulfilled by your passion, or limited in your prospects, it may be time to up the ante on your career. Here at Babe, we always offer stylists opportunities for professional development, continued education, and interaction with other stylists from around the country. Catch us at a Mastery Tour class, come see us at a Trade Show, or stop by a dealer event to get started. In time, you could even be invited to events as an instructor or Babe show stylist, elevating your career and expanding your horizons on a regular basis!

Do you have any advice for warding off spring fever? What has worked in your salon? Let us know in the comments below!

 

Likes(1)Dislikes(0)

The Best Ways to Invest Your Tax Return

Babe_Blog_TaxReturn

Tax season is awful until you get your tax return check—then it transforms into an opportunity. That little bit of extra income for the month can be saved, spent, or invested. You can apply it to your next vacation or to your ongoing education. Here at Babe, we like to invest our tax returns in hair extension tools, courses, and professional development. Here’s why you might want to do the same!

Flexibility
Getting some spare cash opens up a world of options that you may not otherwise consider pursuing, and Babe is constantly offering new and exciting avenues for exploration. Look into our Lash Extension products and courses, discover our Babe Lash serum and makeup line, or dive into Fusion Micro Bonding with peace of mind and copious flexibility.

Convenience
Our products are designed to make your job as a stylist easier and more efficient. Shave time off of your installations with the Quick Pick Hair Parter, Hair Organizer, and our method-specific tools, and cut down your re-installation time with the Styrofoam Mannequin Head. Employ our quickest installation method—Tape-In—to achieve a full-head installation in under an hour. We’re here to streamline every aspect of the hair extension process, so investing in our products means unparalleled and ongoing convenience in your salon!

Reputation
Being up-to-date on all of the latest extension techniques and equipped with the newest hair extension methods and devices will make you a stand-out in the hair extension space. A well-stocked hair extension closet and well-maintained hair extension tools will indicate that you are a professional who is prepared for any extension job that comes your way. Investing in Babe’s products and services equals more human and manufactured capital in your salon, and more trust/respect from your clients and recognition from your peers. A good reputation is vital for a sustainable business, and it’ll help you to leverage your skills and increase your income.

Return on Investment
Ultimately, Babe tools and services enable you to generate more income in your salon, and to do so evermore quickly and easily. Well-made tools that last through many years of installations cost relatively little per use, but help to generate significantly more revenue. Tools that help to cut down on installation time allow you to earn more per hour, and to fit more installations into your schedule. And our top-notch hair extensions keep your clients coming back for move-up after move-up, so you can earn reliably and continuously throughout.

Ready to get started? Visit your local distributor today or sign up for an online or in-person education course.

 

Likes(0)Dislikes(0)

How to Use Easter Eggs in Your Salon

Babe_Blog_EasterEggs

Easter eggs are not only for kids. Many companies use them as a marketing strategy to add a little bit of surprise and excitement to an otherwise ordinary affair or transaction. This Easter season, we’re going to share some ways you can incorporate this fun little feature into your salon!

Hidden coupons.
Have you ever thought about hiding a discount coupon inside of the magazines in your salon’s waiting area? Or sneaking a free product offer into a little-noticed area of the mirror? As opposed to a generic ad or promotion, Easter eggs like these seem more serendipitous and personal for clients who happen upon them, and can produce the kinds of gratifying feelings that encourage shopping. Reward your customers for their presence, patience, and attention with an incentive to invest further in your business.

Tailored messages.
Show your clients some gratitude with discreet “thank you” notes or brighten up their day with secret affirmations. One example that we particularly like is posting a small sign on the wall opposite the mirrors (that the client can see when they look into the mirror) with the text “Hello, beautiful!” or “Thank you for being here!” printed in reverse so that the client can read it easily via the reflection.

Little invitations.
If you have a salon event in mind that demands a limited number of attendees, or if you want to generate interest in an event by making it seem secret or exclusive, consider hiding your invitations as Easter eggs around the salon. Tape it to the ceiling above the washing stations, pin it to the inside of your client’s smock, or leave it in the bathroom underneath the bar of soap. Include messaging that indicates that your client has found something secret and special, like “Congratulations,” “Good eye!,” or even, “Psssst….have you heard about such-and-such event?,” so that they don’t mistake the Easter egg for just another discarded piece of paper.

There are many variations of these ideas that you can try out in your salon. Come up with a symbol that you hide in multiple unnoticed places around your salon, then offer a discount to anyone who asks about it. If you have a website, hide a graphic, image, or link that leads your user to a special offer. Tape a hidden promo to the back of a random aftercare product for the buyer to discover later. Let your imagination go wild!

And don’t forget to take advantage of our current Babe Tag sale and the colorful little discounts that go with it! Just purchase a Babe Color Swatch from your local distributor and find three distinct discount tags inside. Enjoy!

 

Likes(1)Dislikes(0)

Conquering Consultation Madness

Babe_Blog_ConsultationMadness

Sometimes consultations are smooth, speedy affairs. Other times, they’re absolute disasters. To make sure that you’re getting more of the former and less of the latter, take stock of these consultation-specific tips! And, of course, if you have any questions or concerns, get in touch with Babe HQ at 888-840-BABE (2223).

Maintain an organized salon schedule.
An organized salon is a calm and efficient salon, and this reflects on both stylists and clients. Help everyone in the space feel as centered and collected as possible by managing your salon schedule to account for longer-than-expected appointments, lunch breaks, and general breathers. The most important feature of an organized salon schedule? No double-booking!

Focus on one client at a time.
Don’t attempt to conduct a consultation for more than one client at a time. Even if they’re friends or siblings, including another customer in your consultation will divide your attention and compromise the quality of your service. Don’t put yourself in a position where you inadvertently cater more to one client than another, or let your decisions for one client bleed into the next. That being said, it’s perfectly fine to let your client bring a friend or sibling (or whomever) to their consultation so long as they are simply observing or offering moral support.

Have all tools and materials ready beforehand.
Consultations involve some explanation and demonstration, so know what you’re going to cover, and have everything on the scene before your client walks through the door. This could include a Color Swatch (currently featured in our March-April promotion), hair extension samples from various different methods, hair care products, etc. This will allow you to focus on the consultation process, and not on the whereabouts of all your supplies.

Go to the appointment with no expectations.
Even though you’re the experienced party in the hair extension consultation, you’re not the one who calls the shots. Ultimately, it’s the client who determines the success of any service, so it’s their expectations that you should focus on—not your own. The only thing you can do is establish the limits for the service (that is, what is or is not possible in a given situation). So don’t push your ideas onto your client, but rather phrase your opinions as recommendations. Allow the expectations to emerge and evolve gradually over the course of the consultation—as a dialogue between yourself and your client.

Be upfront about all costs, liabilities, and procedures.
Again, consultations are designed to lend clarity to an otherwise complicated process—don’t skip or skim over the necessary discussion of costs and risks. Help your client to be as informed as possible so they can make an assured decision. This will help you in the end, too, as you’ll be able to better meet their expectations and achieve a successful end result.

Gain your client’s explicit approval.
To make sure there are no gaps in communication, and to protect your investment and reputation, have your client literally sign off on all the details of the procedure beforehand. That way, should they come in afterwards complaining about some detail, you can refer back to this agreement to settle the dispute. Revisit the agreement on the day of the service, too, to absolutely ensure that you and your client are on the same page.

Have more consultation tips? Leave them in the comments below! The more the merrier.

 

Likes(0)Dislikes(0)

Simple Ways to Transform Your Business

Babe_Blog_TransformBusiness

It’s the end of 2016. Regardless of how your resolutions for this year turned out, it’s never too late to set yourself up for a good start next year. Today, as our last blog before 2017, we’re going to list some simple things you can do to give your hair extension business a makeover for the new year (we already know that you’re really good at makeovers). So let’s get to it!

Redecorate.
This is a fairly straightforward one—transform your salon space by moving around the furniture, adding some seasonal decorative elements, or some business-specific marketing materials and displays. Not only will this revitalize the salon itself, it’ll also clue your clients in on all the services that you offer.

Update your inventory.
Depending on your inventory management style, you may be overdue for an inventory update. In 2016 alone, Babe introduced a number of new extension methods, colors, and tools, including our Instant Hair line, Flat-Tips, Fusion Cutters, Hair Organizers, Styrofoam Mannequin Heads, and several ombre shades. With all of the new additions, you may find that you’re missing a few revolutionary items in your salon.

Master a new method.
There’s no better way to boost your extension business than to introduce a whole new method to your arsenal. Our Online Education portal is more equipped than ever to teach you the ins and outs of our various extension methods, from I-Tip, Tape-In, and Fusion to Lash extensions. Enroll today for access to the training videos, including Babe certification (if you so choose). Certification in Babe extension methods puts you on our Certified Stylist list, so potential new clients can find you easily from our site. You’ll also be able to provide your clients with more service options.

Introduce Instant Hair services.
Speaking of more service options, Instant Hair extensions provide a load of opportunities to extend new services to your clients, including extension fitting, trimming, and coloring services. We even have an Instant Hair Rewards program to give you more returns for your investment. Learn more about how you can use Instant Hair to enhance your business by clicking here.

Introduce a customer rewards program.
Take a cue from the Instant Hair Rewards program and introduce your own rewards for your most loyal clients. Enable them to collect points for attending all of their recommended maintenance appointments, collecting all of their hair extension upkeep tools, or bringing a friend into the salon. The possibilities are endless.

Reboot your enthusiasm.
Motivation is the best indicator of success, so get back in the hair extension groove by treating yourself to some live Babe events. We offer trade show classes, Mastery Tour events, and even local-level courses with certain Babe distributors, all of which are guaranteed to increase your enthusiasm and improve your extension skills! Connect with fellow Babe stylists and learn in an engaging, fun environment. You can find our next destination right here.

Get a head start on your best extension year ever by following these tips, and let us know how it goes! You can share pictures and stories to any of our social media pages.

Until then, Happy Almost-New Year!

 

Likes(0)Dislikes(0)