Graduation Season

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Right now in the U.S., Pomp and Circumstance is playing on repeat. Students are packing their bags, putting away their textbooks, and donning their graduation gowns for a brisk march and a long ceremony that’ll initiate them into the next phase of their life as adults. It’s an interesting and overwhelming time, and stylists, as always, are there to make sure it’s beautiful, too. Whether it’s styling for the graduation itself or giving a young person an all-new look to commemorate their new life, graduation season presents a number of opportunities for growth and activity in your salon. So what should you do to seize them?

Schedule a targeted sale.
Offering graduating seniors a discount on hair services and/or aftercare products is a sure-fire way to attract new customers to your salon. A little attention and recognition can go a long way towards validating a client and fostering a positive relationship with them, so make it clear that you acknowledge their achievements and want to celebrate with them in the form of a well-placed sale!

Feature graduating students in your community.
Another, more personal way to recognize your graduating clients and make your salon a celebratory space is to feature their pictures, stories, and/or style transformations in the salon itself. Ask your clients whether they’d be willing to share these details, and offer them a reward or incentive for doing so! For example, you could select a few and give them full, complimentary makeovers, then show off the before & afters. This works as a promotion tactic, too.

Mentor a young stylist.
One distinct aspect of graduation season is a subtle-yet-persistent energy (sometimes bordering on anxiety) that comes from a whole new generation of young talent looking for something new to fill their time and bank accounts. Bring this energy and talent into your salon by mentoring a recent or soon-to-be grad who’s interested in hair and hair extensions. It’s the best form of training, for you and the student, and it could potentially produce a dedicated employee for your salon in the future.

Go back to school.
When it comes to new lives and new opportunities, it’s not just students who have all the fun. You can always return to school, get more training, or develop your career, too, and Babe has numerous resources to help you do just that. Sign up for a Mastery Tour or dealer class to interact with other top stylists and perfect your craft, or tag along with us to a Trade Show and help install hair extensions as a Babe show stylist. The next phase of your career is just around the corner.

Click here to learn more about Babe events and education opportunities.

 

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How to Use Easter Eggs in Your Salon

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Easter eggs are not only for kids. Many companies use them as a marketing strategy to add a little bit of surprise and excitement to an otherwise ordinary affair or transaction. This Easter season, we’re going to share some ways you can incorporate this fun little feature into your salon!

Hidden coupons.
Have you ever thought about hiding a discount coupon inside of the magazines in your salon’s waiting area? Or sneaking a free product offer into a little-noticed area of the mirror? As opposed to a generic ad or promotion, Easter eggs like these seem more serendipitous and personal for clients who happen upon them, and can produce the kinds of gratifying feelings that encourage shopping. Reward your customers for their presence, patience, and attention with an incentive to invest further in your business.

Tailored messages.
Show your clients some gratitude with discreet “thank you” notes or brighten up their day with secret affirmations. One example that we particularly like is posting a small sign on the wall opposite the mirrors (that the client can see when they look into the mirror) with the text “Hello, beautiful!” or “Thank you for being here!” printed in reverse so that the client can read it easily via the reflection.

Little invitations.
If you have a salon event in mind that demands a limited number of attendees, or if you want to generate interest in an event by making it seem secret or exclusive, consider hiding your invitations as Easter eggs around the salon. Tape it to the ceiling above the washing stations, pin it to the inside of your client’s smock, or leave it in the bathroom underneath the bar of soap. Include messaging that indicates that your client has found something secret and special, like “Congratulations,” “Good eye!,” or even, “Psssst….have you heard about such-and-such event?,” so that they don’t mistake the Easter egg for just another discarded piece of paper.

There are many variations of these ideas that you can try out in your salon. Come up with a symbol that you hide in multiple unnoticed places around your salon, then offer a discount to anyone who asks about it. If you have a website, hide a graphic, image, or link that leads your user to a special offer. Tape a hidden promo to the back of a random aftercare product for the buyer to discover later. Let your imagination go wild!

And don’t forget to take advantage of our current Babe Tag sale and the colorful little discounts that go with it! Just purchase a Babe Color Swatch from your local distributor and find three distinct discount tags inside. Enjoy!

 

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Spring Cleaning Tips

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Spring is in the air! It’s finally time to ditch the coats, boots, and styles of winter for lighter, fresher pieces, and to freshen up our salon spaces, too! But if you’re new to the spring cleaning game, don’t fret. Today, we’ll feature some of our go-to spring cleaning tips that help us in the salon, the office, and at home!

Pace yourself.
It might be tempting to conquer the entire room in one go, but oftentimes you’ll end up burning yourself out before you even finish. To make sure you stay at it, recognize that spring cleaning is a process—not a single task or action—and approach it piece-by-piece. Focus on cleaning the mirrors and windows one day, and emptying out the supply closet the next. Don’t bite off more than you can chew all at once.

Shed the excess.
We always recommend emptying the space out a little bit before you really get into the thick of cleaning and organizing. Pull your items from the shelves, empty out some drawers, and go through your inventory to get everything in view. Then, dispose of any expired products, identify any unused tools and gift them to someone else, and evaluate which products are selling well and which ones aren’t. This is your time to get rid of anything that’s not serving you, and to free up some salon space in the process.

Deep clean.
Once you’ve cleared the stuff off of all your surfaces, go to town with the soap and disinfectant. Spring cleaning is the perfect opportunity to do a really thorough inspection of your salon, and you’ll be surprised to see just how dirty and grimy places can be even in spite of regular cleaning. Polish the floor, get into the nooks and crannies, reach into the light fixtures—go everywhere. You’ll feel great when you see your salon looking as good as new.

Fix what’s broken.
If there’s a chair in your salon that squeaks when you turn it, or a chip in the mirror at the very corner of the frame, now’s the time to finally fix it (or replace it, if necessary). Revisit all of your tools, containers, furniture items, and other frequently-used things to make sure that they’re in full working order, then set whatever’s out of shape to one side so you can address it immediately.

Take inventory.
If you don’t have an inventory system in place in your salon, now is a good time to set one up! An inventory system includes everything from the way your products are organized, the means by which they’re replenished, and the documents you keep to review all of your stock at a glance. A simple but effective system could involve just a tidy inventory closet, an Excel spreadsheet, and maybe a whiteboard shopping list. While you’re creating/updating your inventory lists, take the time to thoroughly review your stock and strategize for the future. You may find that you’re missing some of Babe’s newest tools, or that you’re chronically running low on a few select extension colors.

Reorganize.
When you’re ready to place all of your knick-knacks and products back into their vested places, think critically about your existing organization scheme, and whether there are any ways to improve the layout of your space or salon to improve your workflow. Place your most-used items within easy reach, highlight certain products by giving them a place of prominence, or keep a small selection of hair extensions at your desk to spark conversations about Babe. Changing up the arrangement of your items can have dramatic effects!

Create new systems.
Cleaning doesn’t end when spring is over, and it’s worth thinking about your ongoing cleaning routines so you can maintain an efficient and beautiful salon year-round. Create a schedule that addresses every area of your salon in the long run (ex. wash floors one Saturday, clean tools the next), then stick to it. Also, consider updating your waste disposal practices. Cut hair and used extensions can be reused in many ways, and for many purposes, including as test strands, pillow stuffing, oil absorbers, rope, doll hair, etc. Give old hair new life while preventing unnecessary waste. It’s a win-win!

Is your salon looking all sparkly and new after your spring cleaning session? Share some pictures of the results on Babe’s Instagram account!

 

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Time for All the Spring Things!

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It’s officially spring! That means it’s time to transition your salon from the variously cozy and crisp styles of winter to the romantic, breezy looks of spring. If that prospect sounds overwhelming to you, or you’re just not sure where to start, don’t worry—Babe is here with some tips to help you through the project!

Lighter, warmer hair colors
Many clients will be coming in for a seasonal update in the next few months, usually to lift their hair to a warmer or lighter hair color. Prepare by stocking up on golden and fawn-like hues and inundating yourself with plenty of inspiration. Our Pinterest boards are a great place to browse popular colors and styles.

Pastel looks
Pastel hair colors are particularly popular at the moment, and besides being refreshing and eye-catching, they’re also seasonally appropriate. Fill your cabinets with #60 (Patsy) Babe hair to custom color Easter-y soft pinks, blues, greens, and purples.

Bridal ‘dos
Spring is basically marriage season, so brush up on some of your favorite bridal looks to ready yourself for any wedding-related appointments. Once you’ve mastered your Kate Middleton-esque ‘dos, you can whip them out for everything from weddings to school dances—they’re actually incredibly versatile!

Salon spring cleaning
Spring cleaning isn’t only for your home—it’s also vital for your salon. Revisit all of your supplies, donating unused items, replacing damaged ones, and upgrading to new equipment when necessary. Deep-clean your tools, chairs, and surfaces for a brand-new feel in your salon. Finally, get acquainted with good upkeep practices to get you through the year until your next spring cleaning.

Inventory update
While you’re cleaning out your salon, take some time to update your Babe hair extension inventory. We regularly add new extension colors, textures, methods, and tools to our collection, so you’re almost guaranteed to have new Babe items on your shopping list each year. You can also attempt to reorganize your extension closet to accommodate the new items.

New sales and promos
Have new Babe items to buy but feeling short on cash? Take advantage of our various Babe promotions! These sales and discounts update every two months, and feature everything from hair extensions to tools to lash extensions, and even education! You can check out our current promotion—the Babe Color Swatch tag discount set plus free Quick Pick Hair Parter—on our Promotions page.

 

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How to Make the Most of Your Babe Color Swatch

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No extension consultation is complete without the Babe Color Swatch—a handy little tool featuring 100% Human Remy swatches of all our extension colors (37 and counting!). But did you know you can use the Babe Swatch for more than just choosing shades? Today, we’ll outline some of the lesser-known uses for your Babe Swatch, so you can make the most of it in your salon.

1. Use it to identify your client’s current hair shade. Regardless of whether or not your client is looking for hair extensions, the Color Swatch can be used to identify their current hair color. Incorporate it into your color consultations to help your client describe their own hair color, and gain an understanding of where their hair color sits within a range of shades.

2. Use it to plot your client’s ideal highlight or lowlight shades. The rules of hair extension blending apply to color dimension, too: once you’ve determined your client’s existing hair shade, select a similarly-toned color 2 steps lighter and 2 steps darker as a reference for your highlights and lowlights.

3. Use it to imagine a new hair color for your client. Shades on the Color Swatch can be used for more extensive color transformations, too. Use it as a reference for a new all-over color, first by comparing shades to your client’s skin tone to achieve a perfect complement, then by comparing your color formulation’s test strand to the swatch color for accuracy. Feel free to use multiple swatches for inspiration, too.

4. Purchase extra swatches to create a swatch book for color jobs, or for test strands. Test out how certain color formulations will react with Babe hair extensions by pre-coloring swatches. You can compile these tests into a book for easy perusal, or utilize the swatches directly as test strands for specific color jobs.

5. Use it to help new extension clients feel the quality of 100% Human Remy hair. Since the swatches on the Babe Color Swatch are 100% Human Remy, they look and feel exactly the same as our hair extensions themselves. Take advantage of the similarity and let your clients handle the hair. We’re sure they’ll notice the quality!

6. Use a color swatch or practice hair strand to demonstrate care practices to your client. Again, since the quality of the swatches on Babe’s Color Swatch correlate exactly with Babe’s actual hair extensions, swatches can be used to demonstrate proper hair care practices to your client. Let your clients brush, braid, or even wash the swatches, pretending that the metal clasp is the hair extension bond.

From March-April 2017, Babe is offering our special Babe Tag promotion: enjoy 3 friendly little tags with colorful discounts when you purchase Babe’s Color Swatch. Discounts include: a free marketing kit, a free intro DvD, and 10% off your next order. You’ll also get a free Quick Pick Hair Parter! Head over to your local distributor to take advantage of the offer now.

 

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Styles We Love After Valentine’s Day

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Valentine’s Day has come and gone, but that doesn’t mean the adorable hairstyles have to go with it! Today we’re featuring some hairstyles that we love this season. Recreate them for yourself or your clients, and don’t forget to share pictures!

Half-Up Twists and Bows
These easy-yet-elegant ‘dos are a fashion staple for a reason, and their seriously pretty nature make them great for ushering in the springtime. You can wear the perennial, pared-down version, or add in a festive bow—we like the hair-bow variety a lot at the moment.

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Floral Arrangements
Flowers aren’t just for the table, after all. String a couple of your Valentine’s Day buds into an otherwise simple hairstyle and transform it into a fairytale-esque vision in the process. We dare you not to feel amazing with the scent of roses trailing after you.

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Milkmaid Braids
There’s something downright charming about a milkmaid braid—maybe the way it wraps around your head like a silky halo. The best part about it, though, is that it looks great in almost any condition. Tousled or polished, this classic look will complement anything, and anyone! (Throw in a heart hair part if you’re feeling extra sweet!)

Princess ‘Dos
There’s no better time to practice those wedding-caliber updos than during the stretch of time between Valentine’s Day and spring. So play up your romantic side with buns and coifs that Kate Middleton herself would envy.

For more Babe-tastic hairstyle inspiration—this season and throughout the year—check out our Pinterest boards! From braids to buns to free-flowing hair, you’re bound to find something that you and your clients will love. We’ve even added an all-new section just for our Everything But Length campaign! Be sure to check it out.

 

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Simple Ways to Transform Your Business

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It’s the end of 2016. Regardless of how your resolutions for this year turned out, it’s never too late to set yourself up for a good start next year. Today, as our last blog before 2017, we’re going to list some simple things you can do to give your hair extension business a makeover for the new year (we already know that you’re really good at makeovers). So let’s get to it!

Redecorate.
This is a fairly straightforward one—transform your salon space by moving around the furniture, adding some seasonal decorative elements, or some business-specific marketing materials and displays. Not only will this revitalize the salon itself, it’ll also clue your clients in on all the services that you offer.

Update your inventory.
Depending on your inventory management style, you may be overdue for an inventory update. In 2016 alone, Babe introduced a number of new extension methods, colors, and tools, including our Instant Hair line, Flat-Tips, Fusion Cutters, Hair Organizers, Styrofoam Mannequin Heads, and several ombre shades. With all of the new additions, you may find that you’re missing a few revolutionary items in your salon.

Master a new method.
There’s no better way to boost your extension business than to introduce a whole new method to your arsenal. Our Online Education portal is more equipped than ever to teach you the ins and outs of our various extension methods, from I-Tip, Tape-In, and Fusion to Lash extensions. Enroll today for access to the training videos, including Babe certification (if you so choose). Certification in Babe extension methods puts you on our Certified Stylist list, so potential new clients can find you easily from our site. You’ll also be able to provide your clients with more service options.

Introduce Instant Hair services.
Speaking of more service options, Instant Hair extensions provide a load of opportunities to extend new services to your clients, including extension fitting, trimming, and coloring services. We even have an Instant Hair Rewards program to give you more returns for your investment. Learn more about how you can use Instant Hair to enhance your business by clicking here.

Introduce a customer rewards program.
Take a cue from the Instant Hair Rewards program and introduce your own rewards for your most loyal clients. Enable them to collect points for attending all of their recommended maintenance appointments, collecting all of their hair extension upkeep tools, or bringing a friend into the salon. The possibilities are endless.

Reboot your enthusiasm.
Motivation is the best indicator of success, so get back in the hair extension groove by treating yourself to some live Babe events. We offer trade show classes, Mastery Tour events, and even local-level courses with certain Babe distributors, all of which are guaranteed to increase your enthusiasm and improve your extension skills! Connect with fellow Babe stylists and learn in an engaging, fun environment. You can find our next destination right here.

Get a head start on your best extension year ever by following these tips, and let us know how it goes! You can share pictures and stories to any of our social media pages.

Until then, Happy Almost-New Year!

 

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Happy Hair, Happy Holidays!

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Last week we went over how to defend your hair (and your clients’ hair) from the winter weather. This week, we want to see how your beautiful transformations are standing up to the cold! Christmas is only a few days away, as are Hanukkah and Kwanzaa, and we’re sure that many of our Babes are already picking out their outfits and dolling up for the upcoming holiday festivities. Our hair extensions will be making an appearance from coast to coast and party to party, and we want to be in on the fun!

Submit your holiday hairdo photos to Babe’s Facebook and Instagram pages, and we may feature your look for the entire Babe community. These can be photos of you, or consensual photos of your clients. Either way, be sure to comment on the extension method, length, and color used for the hairstyles, so we can include those details in the caption.

Need some inspiration? Head over to our Pinterest page and browse our many boards to get your creative juices flowing. We’ve got a board for swanky hairstyles, braids, buns, and overall great looks, so you’re sure to find something that’ll pique your interest!

Whatever your style or creed, we’re wishing you the warmest and happiest of holidays, complete with the best hair of the year! We can’t wait for the pics.

😉

 

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Give Babe as a Gift!

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The holiday season is upon us, and with it comes lights, decorations, and lots of presents! If you’re on the hunt for gifts this month (whether for yourself or someone else), Babe has you covered with various hair and beauty products—some of which are even on sale through the end of the month! So take a look at our recommendations, then head over to your local distributor to get shopping.

Instant Hair
Our line of temporary, removable hair extensions is perfect for adults and children alike. Instant Hair offers endless styling potential, a professional-quality look, and the opportunity to experience a whole new head of hair—all without the commitment of bonds, glues, or professional maintenance. We offer a range of Instant Hair options to suit each client’s tastes and application preferences, including Clip-Ins, Crowns, and Bangs extensions in various weights, lengths, and styles. Best of all, our Instant Hair is now 15% off—from now until December 31st.

After Care Kit
The Babe After Care Kit isn’t only for hair extension users. Any salon client, beauty enthusiast, or person with hair can benefit from a 100% boar hair bristle brush and Dry Spray Shampoo. Plus, we’re offering our After Care Kit with a limited edition carrying case from now until the end of December, so you can gift your loved ones with great hair and a cute accessory.

Babe Lash
Babe Lash products include our lash-lengthening Eyelash Serum, Enhancing Liquid Eyeliner, Fiber Extend Mascara, and Volumizing Mascara—multitasking makeup products that leave your lashes looking full and thick even after the initial application. They’re a great choice for any makeup-loving ladies in your life who are after swoon-worthy eyes. And, as you might expect, we’re also featuring a November-December Babe Lash deal: from now until the end of the year, receive a free Babe Lash Skinny Clutch and Luxe Lash Separator with your purchase of 2mL Eyelash Serum and Volumizing Mascara. That’s even more goodies to put under the tree!

Head over to our Promotions page today to get a good look at all of these offers, then go straight to your local distributor and make them yours. We won’t judge if you end up keeping a few of these treats for yourself!

Got comments or questions? Leave them in the space below!

 

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The Wonders of Dry Spray Shampoo

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According to Babe hair extension best practices, clients should be washing their extensions no more than 2-3 times per week (or once a week for curly and wavy extension types). So what’s a client to do if they find their hair getting oily or tacky in-between washes? We have a solution for that: Babe Dry Spray Shampoo.

Our proprietary Dry Spray Shampoo is unique in that it is 100% extension-safe. It’s formulated with absolutely no sulfates for maximum hair health, and it includes minimal alcohol to prevent loss of moisture. Furthermore, unlike many other dry shampoos on the market, Babe Dry Spray Shampoo is not particularly powdery, and does not leave any noticeable residue on the hair. Instead, it leaves behind a light and pleasant vanilla scent that will keep your hair smelling as good as it looks.

We recommend providing your client with an After Care Kit—which includes Babe Dry Spray Shampoo, a Hair Extension Brush, and an aftercare card—following their installation to ensure that they have the tools to properly maintain their hair extensions. Instruct your client to hold the can of Dry Spray Shampoo 12 inches or so away from their hair, and to spray the formula evenly over the scalp area of their head for no more than a couple of seconds. They should then massage the product into their scalp with their fingers, allowing a few moments for it to take effect, then finally brush through their hair with the Hair Extension Brush.

This November-December, Babe is offering a special, limited edition version of our After Care Kit that includes a cute little carrying bag to hold all of the contents! Visit your local distributor by December 31st to check it out.

Got comments or questions? Leave them in the space below, and we’ll get back to you ASAP.

 

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